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Webmaster Help Center - What does it mean to opt-in to enhanced image search?: " What does it mean to opt-in to enhanced image search?
If you choose to enable enhanced image search, Google will use tools such as Google Image Labeler to associate the images included in your site with labels that will improve indexing and search quality of those images. To enable the images on your site to be used with these types of tools, simply, access the site in webmaster tools, then choose Diagnostic > Enhanced Image Search. Once you have opted-in, you can opt-out at any time by returning to this page and clearing the checkbox. "
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